While free shipping remains important, consumers increasingly want convenience, including being able to pick up orders at local stores or lockers. Loyalty programs with shipping perks are popular, and many are concerned about how delivery choices affect the environment.
Today’s shrewd shoppers expect innovation and excellence across every channel they use and demand full control of their retail experience—and that includes where, when and how delivery happens. From the choice of delivery options to the ease of the returns process, delivery impacts every stage of the buying journey. If delivery expectations are not met, shoppers are unforgiving and won’t hesitate to shop elsewhere.
Over one-third (35%) of shoppers said they were willing to pay for greater delivery convenience and speed when it suits them.